Ruta Urbana

Clothing & Lifestyle Retail Chain

Responsibilities

Creative Direction • Concept Development • Branding • Marketing Strategy • Store Design • Furniture Design • Styling • Finance Planning and Management

Background

Growing up in Costa Rica my friends and I could never find back home the clothes we wanted so, in 2005 at the age of 21, three of us decided to open a store to solve that problem. We knew there were many others like us, but the market's reaction caught us by surprise.

5 years later we had grown to a chain with 4 stores and were the go-to for the 13-24 demo.