Puente
Home Goods Line
Responsibilities
Creative Direction • Concept Development • Branding • Marketing Strategy • Product Design • Digital Communication Strategy • E-commerce
Background
In 2003 I went to Nicaragua for the first time and I fell in love with it's people, it's culture and the unbelievable artistry that was displayed everywhere. I thought back then of the enormous potential to produce home accessories of contemporary design leveraging 100's of years of expertise of the Nicaraguan artisans.
In 2017 I was finally able to materialize that vision I had had over a decade ago. Through Puente I not only wish to offer meaningful design objects, but I seek to tell the stories of the people producing such objects and their families.
