I am an experienced Creative Strategist and Brand Marketer.
I have extensive experience in a series of industries including retail, fashion, creative services, and Venture Capital. I have the ability to understand and adapt to the nuances and particularities of the different industries I work with.
My skillset includes Retail Strategy, Creative Direction, Art Direction, Trend Analysis, Brand Marketing, and Creative Business Strategy. I am as much of a creative force as a strong business professional.
I take pride in applying critical thinking to both design and business problems while promoting this skill in my teams. I value Human Relationships above all and harvesting and protecting them is at the core of everything I do.
I hold a Masters in Global Fashion Management from the Fashion Institute of Technology (FIT) and I am fluent in English and Spanish.
I’M A POLYMATH
pol·y·math | /ˈpälēˌmaTH/
An individual whose knowledge spans a significant number of subjects, known to draw on complex bodies of knowledge to solve specific problems.
I’M PLURICULTURAL
"That's not a Costa Rican name..."
I not only understand multicultural environments, I thrive in them. They're natural to me and they have allowed me to explore life, brands and design from a very unique perspective.
I'm 5th generation Croatian currently living in the NYC Metro area. I was born in Peru and raised in Costa Rica, with a 3 year layover in North Carolina from the time I was 3 until I was 6. I got my eye for fashion and design from my Venezuelan grandmother and grew up eating rice and beans and pancakes while I listened to Peruvian valses and Billy Joel in the background. Believe me when I tell you that does something to your brain. And I like it!
These are a few of my favorite things
Legos
Yoga
Competitive stair climbing
Willy Wonka (the original one obviously)
The visible storage section at The Met
A good logo
Consumer brands
Charles Rennie Mackintosh
Planning my next meal before I finish eating my current one
My nephews
Recycling
Politics
Bridesmaids the movie
Frank Lloyd Wright
Art Deco
Plants and gardening
Traveling
Environmentally friendly brands