Ben & Valho
High-End Shoe Store
Responsibilities
Concept Development • Creative Direction • Naming • Branding • Interior Design • Furniture Design • Digital Communication Strategy
Project Brief
The client was a distributor of high-end Brazilian footwear and saw an opportunity to expand their business by opening a retail location.
They didn’t have a concept or any clear idea of what they wanted the brand to look like, all they had was the distribution rights to several brands of Brazilian shoes.
I created a concept and a brand around the product, one that was relevant and appealing to the target customer and elevated the product as the central feature of the store.
Photography by Urban Bones